About
"ENTREPRENEUR" NO "OCCUPATIONAL OPPORTUNIST" YES!
Dick Enrico
For the past decades, you’ve seen him on TV, billboards, and listened to his radio spiel hyping the now-famous slogan, “Why buy new when slightly used will do… Except when deals are this good.” Well, he’s back in action again… Welcome aboard and buckle up for the ride!
Dick Enrico is a well-known retail businessman from Minneapolis who introduced a wild card, an underfunded start-up called 2nd Wind Exercise Equipment. His young company’s idea was to acquire unwanted slightly used pre-owned fitness gear from frustrated consumers. These castoffs affectionately qualified as dust collectors, door stops, or oversized towel racks from their disgruntled owners.
ACT 1- I'M A POT PUSHER
His self-deprecation for creative humor surfaced early upon High School graduation in 1958. Having convinced his mother to lend him $23 for a required one-quart sample purchase, he began peddling cookware to the “hope chest” minded single working girl market utilizing a cartoon approach of being a “Pot Pusher.” A comical comparison for this time period. Persistence, naivety, and earned immunity to constant rejection had morphed into measurable success, subsequently warranting relocation to the Twin Cities in 1960 to fire up his own company, Kitchen Craft of Minnesota. Foresight introduction dictated the inventory addition of related products such as China, Crystal, Cutlery, Flatware, Sewing Machines and Cedar Chests in conjunction with aggressive personnel recruiting proved to be beneficial in the development of a strong direct sales organization.